Coverage and Cost of Services

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We Accept All Major Credit Cards
and INTERAC e-Transfers

Icons of accepted credit cards: MasterCard, American Express, Visa, Discover Network.
Interac e-Transfer logo with black text on yellow and gray background.

Insurance Providers

  • Alberta Blue Cross

  • Alberta School Employee

  • Canada Life | Great-West Life

  • CINUP

  • Desjardins

  • Equitable Life of Canada

  • First Canadian Health

  • Green Shield Canada

  • iA Financial Group

  • Johnson

  • Johnston Group

  • Manulife

  • Maximum Benefit

  • Medavie Blue Cross

  • SunLife

  • The Co-operators

  • Veterans Affairs Canada

Psychological Services

The Psychologists’ Association of Alberta (PAA) has recently updated their recommended fee rate for psychological services in the province of Alberta effective January 1st, 2025.

🔗 PAA Recommended Fee Schedule:  https://psychologistsassociation.ab.ca/resources/recommended-fee-schedule/

Authentic You's NEW Counselling, Assessment, & Addictions Services
Rates as of June 1st, 2025:

  • Registered Provisional Psychologists (Individual, Couples, Family Counselling & Assessment Services): $235/hr

  • Registered Provisional Psychologist (Experienced Therapist – Individual, Couples, Family Counselling & Assessment Services): $240/hr

  • Registered Psychologists (R. Psych.) (Individual, Couples, Family Counselling & Assessment Services): $240/hr

  • Registered Psychologists (R. Psych.) (Experienced Therapist - Individual, Couples, Family Counselling & Assessment Services): $250/hr

  • Senior Psychologist (including Specialized Addictions Services): $280 per hour


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